ABOUT

Designing little pieces of happy.

I am based in West Sussex, in the UK and designs are often inspired by the landscape and nature that surrounds the studio but is mainly inspired by my family - which is how it all started! Work is created by hand with pens and pencils and then moved into a digital format where pattern layouts and colour swatches are put together.

2016

In 2016 I created a Christening invitation for my daughter. I wanted something floral but the market was saturated with painterly watercolours and I wanted something less fussy, fresher and different. I created a clean floral design that still had warmth and an illustrative and layered feel to it. The design was quite minimalist which meant I could play with interesting and unexpected palette combinations.

I designed a set of thank you cards soon after the invitations and then a friend asked if she could buy a set from me. My first designs were sold! And then I got the bug. I wanted to design and sell more designs. I opened up an Etsy shop soon after.

2017

After selling out of my original thank you card designs I went on to create more sets. I then started designing birthday cards and created some personalised ranges. I went on to design character cards for children and men's cards that broke the conventional blue colouring that I found in all the shops.

Stocked in our first boutique shops.

First Christmas range launched with wrap and cards.

2018

Kids range designed and launched - it had all been florals until now!

Lined envelope writing sets were launched in 2018 using my wrap as lining. I wanted to bring back a handmade, personalised aspect to my shop.

Featured in Homes and Gardens magazine - this was a 'pinch me' day!

3 Christmas ranges launched and featured in the Etsy look book.

2019

I launched a very special project called Tabitha's Garden in 2019. This new range has been designed to raise money for charities. It's the first range that has combined cards, wrap and lined envelope writing sets and I hoped that every new range could then launch with this strong footing.

Blooming Marvellous was launched.

Harriet’s Party was launched as an older kids range.

Featured in Fabulous Magazine.

2020

Good Times launched with 38 designs in the card collection - my biggest so far!

My first notebooks launched.

Stocked in over 20 stores in the UK, Canada and Sweden.

Left employment (that I had been doing along with all of this) and went full time in October 2020!